AlphaTauri
London
- Branded Spaces
- Brand Experience
- Strategy + Storytelling
- Retail Design
- Furniture Design
- Light Design
Intro
The 326 m² AlphaTauri store on Brompton Road in Knightsbridge, London, offers visitors a special brand experience. What makes AlphaTauri unique is the combination of innovation and purposeful design, pioneering technologies, premium fabrics and materials.
Background
Strong contrasts define the new store. Brushed aluminum meets driftwood, milking stool and lava split. A knit installation above the cash desk aims at the heart of AlphaTauri - the unique 3D knitwear.
Unique lighting and a a six meter high LED wall that extends over two floors offer the customer an immersive sound and image experience. The store experience in London is complemented by a Formula 1 racing car that seems to be sticking out of the wall. It represents the link between the Scuderia AlphaTauri racing team and the fashion brand.
